Cheapflights Builds Team to Support Sites’ Growth
September 25, 2009: Cheapflights Ltd, the pioneer and a global leader in independent flight price comparison, reports that its site in Germany - www.cheapflug.de, which was "lite launched" with basic features in November 2008 has now relaunched as a full-service site including redesigned offer pages. The German site serves Austrian and Swiss cities as well as five other neighbouring cities on Germany’s borders. Until now it has been providing consumers with a basic multi-partner search-by-date tool with a hand-picked travel deals service. The site now has a growing number of advertising partners including Expedia.de, TUIfly, L'TUR, opodo.de, GOVOLO.de, airberlin.com, flug.de and airline direct.
The Company is also pleased to announce the launch of “Lite” basic feature sites in France; Spain and Italy (www.cheapvols.fr; www.cheapvuelos.es; www.cheapvoli.it )
Relaunch
The updated Cheapflug.de site includes a redesign of the site’s offers pages and provides a new, easier to use layout and dozens of other new features that enable unprecedented access to flight deals for those with flexible travel plans and also for those requiring date specific deals.
The new offer pages present a cleaner design that is easier to navigate and create a stronger focus on the flight offers and booking engine. One headline deal is now available per brand in the first view, and by clicking on the appropriate link, more deals are also shown within a list per brand. Where we have sufficient data from flights providers there is now a calendar view display showing that brand’s deals by date.
Regularly updated travel tips, new destination guides and links to other websites help users to research and plan their travel. Cheapflug.de is now a highly improved, powerful travel search tool, which is packed with information and all kinds of useful tips and tricks to help prepare users for their journey. It really is like a personalised virtual tour guide which also gives hints on how consumers can stretch their holiday money in today’s economic climate.
For advertisers, the new site provides new and more profitable ways to target consumers. This includes the opportunity for advertisers to cross-sell hand-picked deals such as car hire, accommodation, airport parking etc. when users pull up prices for a chosen destination.
The European Team
Cheapflights also announces that it has been building a talented German-speaking team to support its site expansion in Germany. The London-based team comprises native or fluent German speakers: Rene Bastijans, International Product Manager; Cina Bahri European Business Development Manager; Sonia Altwein, Cheapflug’s German content producer; Silvija Pattar, International SEO Executive. Between them, the team speak French, Spanish, Italian and Croatian as well as English. They are supported by office colleagues Adam Crawford, International Search Marketing Manager and Gabriella Libonati, Client Support Engineer.
Reporting to Mo Bulbrook, Cheapflights' Director and Head of International Development, Cina Bahri is a fluent German speaker and also has fluent English, Spanish and French. She has a very strong background in travel and in sales and marketing having had ten years experience within top 500 German companies including Bertelsman as well as in the travel industry. Most recently she was International Sales Manager at CarDelMar Ferlenautovermietung GmbH Hamburg.
Mo Bulbrook commented: "Germany is the leading travel market in Europe. Since we launched Cheapflug.de in November 2008 we have had more than one million visits. We are very happy with Cheapflug.de’s progress so far, particularly since Cheapflights’ search and price comparison model is a relatively new concept in the German market. We believe that the very rapid response speed and the major increase in travel data now available on the updated German site will provide viewers with a great user experience. The relaunched website represents much more for Cheapflug.de’s users and delivers new functionality, rapid ease of access to deals and tremendous additional proprietary content."
“It is our objective to become a top ten German travel site. Our major investment in people able to drive Cheapflug’s future development and growth is evidence of our commitment to that market. Every market has its own particular characteristics and with their combined experience of the German travel market, the team have already contributed hugely to the ongoing improvement of the site. I look forward to providing our German customers with a site even better tailored to their needs as we continue to develop Cheapflug.de. We also look forward to developing our three new European sites as we are doing in Germany. ”
Cheapflights Ltd: (London)
John Barrington-Carver; Corporate PR
Tel: +44 (0) 207 467 3535
Mobile +44 (0) 7831 655 630
e-mail: corporate-pr@cheapflights.com
About Cheapflights.com.au
Cheapflights.com.au www.cheapflights.com.au, which was Phase 1 launched earlier this year is a great place to look for cheap flight deals and up-to-date travel information. It is part of Cheapflights Ltd., a leading international online flight price search and comparison site launched in the UK in 1996. Cheapflights does not sell travel products; it publishes selections of airfare deals available online. These are advertised by a growing range of flight providers. Our international sites provide millions of deals from their host countries where, every day, travellers can search for flight deals from both traditional and low-cost airlines, as well as smaller specialty-travel providers. Our experienced travel editors also post handpicked deals and flight offers exclusive to cheapflights.com.au. The Travel Guide section is packed with more than 100 destinations and the latest news and information, to help flyers enjoy the best possible travel experience, every time they fly. Cheapflights is committed to expanding the content and functionality of cheapflights.com.au, to provide users Down Under with a valuable tool to plan and accomplish their travel.
